I was commissioned by the company Cox & Co. Payroll Solutions Ltd. To create the design of their octopus mascot Ophelia to use as promotional material for National Payroll Week 2024 spanning 02.09.2024 - 06.09.2024. As well as branding on their website, future publications and marketing material.
Ophelia's design was created to be an octopus. This animal with its multiple 'arms' is able to visually portray the multi-tasking skills of the payroll profession. Her large round glasses and big expressive eyes help convey both intelligence and approachability. The colour palette was chosen based off the colours that Cox & Co. Payroll Solutions Ltd. Use in their branding.
Cox & Co. Payroll Solutions Ltd. Now own the rights to these images.